Google Ads API latest version 2026
Google Ads API v23.2 Update: Everything You Need to Know
Performance Max API updates Google Ads v23: Google has released the v23.2 update to the Google Ads API, which introduces a number of targeted improvements designed to increase transparency, performance analytics, and control over campaigns. While this isn’t the largest update in terms of volume, it brings significant changes for marketers and businesses that rely on automation and advanced reporting.
In this article, we’ll explain all the key updates, what they mean, and how you can use them.
Performance Max API updates Google Ads v23 Overview
The latest update continues Google’s push toward automation, Performance Max API updates Google Ads v23: AI-powered analytics, and greater transparency in reporting. With improvements to video messaging, app campaigns, audience management, and demand generation campaigns, version 23.2 focuses on giving marketers greater control and deeper analysis of campaign performance.
1. Video Enhancement Source: Greater Transparency in Video Posts
One of the most notable new features in Performance Max API updates Google Ads v23 is the new Video Enhancement Source.
What it does:
- This feature allows creators to identify whether a video post is:
- Generated by Google (automatically enhanced)
- Provided by a publisher (original creative)
Why it matters:
- Google is increasingly using artificial intelligence to create or enhance creative content in posts. Performance Max API updates Google Ads v23, However, this automation can sometimes lead to a lack of visibility for publishers.
With this update:
- Creators can trace the origin of video assets.
- Marketers gain greater control over their brand and their posts.
- Teams can analyze performance differences between AI-generated and manually generated creative content.
This is especially useful for companies that want to ensure consistency in their marketing strategy through moving images.
2. AppTopCombinationView: Smarter Insights for App Campaigns
Another important new feature is AppTopCombinationView, Performance Max API updates Google Ads v23, which provides insights into the best-performing asset combinations in app campaigns.
Key Features:
- Read-only access to top creative combinations
- Helps you understand which combination of:
- Text
- Image
- Video
Benefits:
- Optimize campaigns faster with data-driven decisions
- Boost ROI by focusing on top-performing asset combinations
- Reduce guesswork in creative testing
This is a powerful tool for app marketers who rely heavily on automation but still need actionable insights.
3. Demand Generation Campaign Control: Inhibit Hotel Flow
Google has introduced greater flexibility in demand generation campaigns with the ability to inhibit relevant hotel flow.
New feature:
- Use HotelSettingInfo.disable_hotel_setting to disable hotel flow integration.
Importance:
- Not all advertisers need relevant hotel data.
- Reduces irrelevant ad placements.
- Improves campaign targeting accuracy.
This small but important update gives advertisers greater control over the relevance and performance of their campaigns.
4. New Conversion Metric: Indirect First Install Apps
It’s important to keep an eye on user behavior, and Performance Max API updates Google Ads v23 introduces a new conversion metric:
Indirect First Install Apps
What it measures: Installs that occur indirectly after the first interaction.
Available through:
- Campaign
- Client
- AdGregem Sources
Why it matters:
- Provides a more complete view of the user journey.
- Helps measure the effectiveness of top-of-funnel campaigns.
- Increases attribution accuracy.
This is especially useful for mobile app marketers who are focused on long-term growth and user acquisition.
5. ContentCreatorInsightsService Improvements
Google continues to improve the visibility of influencers and creators with improvements to ContentCreatorInsightsService.
Improvements include:
- Better data on creator performance
- Greater insight into engagement metrics
- Better reporting for influencer campaigns
Benefits:
Data scientists working with creators can now:
- Make data-driven decisions
- Identify the best creators
- Optimize campaigns more effectively
6. ReachPlanService Improvements
The ReachPlanService has also been updated, further enhancing campaign design capabilities.
Key benefits:
- Better reach prediction
- Expanded audience design tools
- More accurate campaign simulations
This helps advertisers design campaigns with greater confidence and accuracy.
What you need to do: Upgrade to version 23.2
To start using these new features, developers must upgrade to Performance Max API updates Google Ads v23.
Steps to upgrade:
- Upgrade client libraries
- Modify existing client code
- Read updated code examples and documentation
Google has already released all the resources needed to make the transition easier.
Live training and learning resources
To help developers understand the update, Performance Max API updates Google Ads v23, Google will be offering live training.
Event details:
- Date: March 26
- Time: 11:00 a.m. ET
- Suggestions: Discord and YouTube Live
If you can’t attend the live training, a link will be available to access all the information.
Conculusion
The Google Ads API v23.2 update may seem like a gradual progression, but it brings significant improvements in key areas:
- Greater transparency in visual messaging
- Improved analytics for app campaigns
- Faster campaign management
- More accurate conversion tracking
- Improved audience targeting tools
In short, this update reflects Google’s continued focus on automation with transparency, giving advertisers the benefits of AI without sacrificing power or visibility.
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