What is PPC – Pay-Per-Click marketing? What is PPC (pay per click)?: Pay-per-click (PPC) advertising is an online advertising model where advertisers pay publishers when users click on their ads. Advertisers bid based on the value of clicks, which is determined by keywords, platforms, and target audience. Also known as cost-per-click (CPC), PPC advertising is … Continue reading What is PPC (pay per click)?